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MEOVV go sporty for new single album GO HARD on Oct. 12

THE BLACK LABEL's MEOVV return Oct. 12 with the single album GO HARD, their first release since the EP BITE NOW, plus a Seoul pop-up store.

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MEOVV members standing on stage holding microphones at a showcase
MEOVV at their "My Eyes Open VVide" showcase, May 2025. Photo: TV Ten, CC BY 3.0 · via Wikimedia Commons.

📰 Summary

MEOVV release the single album GO HARD on Oct. 12 at 6 p.m. KST. It’s their first release since the EP BITE NOW about four months ago. Teasers lean sporty and intense, with bandages printed with the title on the members’ faces.

A GO HARD pop-up store runs at Shinsegae Times Square in Yeongdeungpo, Seoul, from Oct. 9 to 18.

🛍️ Context for new fans

Pop-up stores are short-term shops built around a release. They sell exclusive merch and often have photo zones, and they’ve become a standard part of a K-pop comeback. MEOVV is managed by THE BLACK LABEL, a label founded by producer Teddy.

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